Message to all customers

Nothing is available online as we want all customers to visit the store to get the full _BY.ALEXANDER experience. Please check back periodically for changes and updates.

Alex

Navigation

Programs

  • Weekend Activities

    Kick off your weekends with our Weekend Activities Program. Dive into hands-on workshops, live performances, and interactive sessions that spark creativity, connection and community. It's where inspiration meets function, and everyone is welcome. Join us and make your weekends memorable.

  • Apprenticeship

    Step into our Apprenticeship Program and work alongside industry trailblazers in music, fashion, art, and design. This is where raw talent meets expert mentorship in a dynamic, immersive setting. Learn, grow, and innovate with the best. Embrace your creative journey with our industry finest.

  • Open Mic

    Unleash your voice and be heard at our Open Mic Program, a platform for emerging artists and seasoned pros to share their stories. It's your moment to shine in a vibrant, supportive community. Connect, perform, and be inspired. Join us and be part of the creative community.

  • Loyalty

    Join our Loyalty Program and get rewarded for your love of style and creativity. Enjoy exclusive perks, special offers, and behind-the-scenes access to our latest collections and events. It's all about appreciating our most passionate fans. Be in the know and stay ahead.

  • Tailored To Size

    Experience the perfect fit with our Tailored To Size Program, offering bespoke tailoring and personalized styling. Elevate your wardrobe with pieces crafted just for you. Express your individual style with an impeccable fit. Discover the difference of the bespoke experience.

  • Stylist

    Our Stylist Program is your invitation to using our collection for cutting-edge editorial shoots and video placements. Collaborate with us to bring your bold, creative visions to life. Elevate your projects with our unique pieces.

Memories For Sale

Follow Us Contact Visit Us
  • Free Coffee

CART

  • EMPTY
  •    
  • TOTAL
    $ 0
  •    
  • SHIPPING FULL NAME
  • SHIPPING ADDRESS
  • SHIPPING OPTION
  • SHIPPING
    $ 0
  • If automatic redirection did not occur
PROFILE STORY:
LOVE SPELLS ISN'T INTERESTED IN BEING A MYSTERY
Love Spells may be known for his dreamy, emotionally charged music, but behind the cinematic visuals is an artist with little interest in mystery for mystery's sake.

WORDS: DYLAN ANDREWS
PHOTOGRAPHY: CODY LIDTKE
WORDS: DYLAN ANDREWS PHOTOGRAPHY: CODY LIDTKE
Love Spells makes the kind of music that demands interpretation. His songs sit somewhere between longing and memory, paired with hazy production and emotionally loaded lyrics, while his visuals carry the cinematic quality of someone carefully constructing a world around them. It's the sort of work that encourages listeners to search for hidden meanings and dissect every lyric, every pause, every stylistic choice. Going into our conversation, I expected someone equally elusive.

Instead, I met someone remarkably direct.
Throughout our conversation, I found myself projecting ideas onto his work. To me, his music always felt intimate, but never entirely revealing. His visuals evoked a kind of nostalgia that feels difficult to place. Love Spells seemed like a carefully crafted alter ego. Almost every time, he gently rejected the premise. Mystery, he tells me, "is not important to me at all." He isn't interested in separating the artist from the person behind it either. "I never like to separate the art from myself," he says. "It doesn't help me to separate."

It quickly became clear that what listeners often perceive as mystique isn't something he's consciously building. If anything, it's a byproduct of writing honestly.
He describes his songs in surprisingly simple terms; experiences he's lived, stories he's witnessed, conversations he hasn't quite finished having with himself. Sometimes they're about people he knows. Sometimes they're about emotions he hasn't fully understood yet. Rather than constructing a narrative, he seems content documenting whatever happens to surface. Even when he admits there are things he'll never explain outright, he isn't withholding them to appear mystifying, they simply belong in the music more than they do in conversation. "You'll hear it in the music sometimes," he says. "But if you ask me, I probably won't tell you."

That distinction feels important. Love Spells doesn't protect his privacy by creating distance; he protects it by choosing the right medium. Some thoughts belong in a song because that's where they make the most sense.

It's perhaps why his music resonates so deeply with themes of yearning. He admits there are certain memories and people he continually returns to, calling it "an addiction to longing." Yet even those songs refuse to stay fixed. A track that once felt like holding onto someone can eventually become about letting them go. The songs don't change, the person listening to them does, including himself.
"I NEVER LIKE TO SEPARATE THE ART FROM MYSELF BECAUSE IT KIND OF DOESN'T MAKE SENSE TO ME... I KIND OF JUST FEEL LIKE MYSELF ALL THE TIME."
That perspective extends to songwriting itself. Unlike many artists who describe music as therapy, Love Spells doesn't believe writing offers immediate resolution. Releasing a song doesn't suddenly bring clarity or closure. "I still feel the exact same after I release a song," he admits. Understanding only comes later, once time has changed his relationship to the experience.

The same instinct shapes the way he approaches creativity beyond the studio. When asked what's inspiring him, he doesn't begin with musicians or designers. Instead, he talks about moving from Houston to Los Angeles, watching films, the people he's meeting, and the ways different places quietly reshape who you are. "I've just been inspired a lot by living my life," he says, adding that making art means actually going out and experiencing something worth writing about.
That's not to say he isn't intentional. His visual identity is just as considered as his music. In fact, he says it came first. Fashion remains an essential part of the Love Spells universe, and he's already thinking about pushing both his sound and aesthetic further. But even those decisions seem to come from instinct rather than strategy. He's less interested in preserving a recognizable image than in following whatever feels truthful in the moment.
"I MADE THAT SONG HOLDING ONTO SOMEBODY, BUT THEN AS I LISTEN TO IT NOW, IT MORE FEELS LIKE LETTING GO."
Maybe that's what makes Love Spells so compelling. The mystery that listeners hear isn't manufactured; it's created in the space between his experiences and our own. He offers the feeling, but never insists on the interpretation. In an era where artists are often expected to explain every lyric, every reference and every intention, Love Spells seems surprisingly comfortable leaving the final meaning with the listener. That restraint doesn't make him more mysterious, it makes him more human. More honest.