Taking advantage of the season, the DMV rap trailblazer decided Soho would become the backdrop for a midday party thrown on a whim, inspiring a swarm of frenzied fans to take to the streets during what are considered working hours for most. Lining almost the length of the block, eager members of the Nasty Mob pressed their way through the doors of 66 Greene as soon as they opened, bringing immediate energy into the once placid space.
So even as the days continue to carry on outside the doors of 66 Greene, it’s clear that we’re all operating under Rico’s rules this summer.